Look tough. Wear man pants.
CrapChoppers Ltd., a British outdoor clothing company, wants you to look like a man.
A man who can do stuff. Like eat bugs. And drink his own urine. For fun.
A man who can have his own TV show, wallow in the mud, sleep in the occasional hotel. And still look bitchen.
Because chicks dig it.
But even more important, guys do.
Especially guys.
Macho parking lot cruisers, guys with apartments full of guns, lifetime gym memberships, and TV remotes stuck to the Idiot Channel.
And who's going to lead the way? Who's going to show you how?
Well, the leader of the pack, dude.
The guy with the Frequent Sleeper Discount at the Pines Resort Hotel in California, the guy who can assemble a bamboo raft kit in front of an entire video production company magically filming him all alone in the world's worst hellholes.
Like Hawaii.
Are you up to it? Can you handle a room with internet access and blueberry pancakes for breakfast, advertised as "a cozy getaway for families"?
Yes?
No?
Tell you a secret here. It's lots easier when you got your own Gear Bylls Adventure Suit ® from CrapChoppers Ltd.
Chicks dig craggy guys wearing stuff from CrapChoppers. A mouth full of grubs won't do it. Not even biting the head off a snake.
You need some Bylls AdventurePants. ® (Like the Bylls Survivor Full Stretch Trousers ®, with enhanced elastic gut control for the mature macho guy.)
We got fit. We got size. We got colors.
Try some on and prepare to go missing in action.
And you get the Gear Bylls ® imprint on everything. Even the underpants, now with Teflon.
Gear Bylls Teflon Undos. ® EZ-off/EZ-on. Stains rinse right out, in any creek.
And the special super slippery Qwik-On UndoGear ® fabric helps you cut a quick escape when a marauding husband comes home early.
Chilly?
Never been outside before?
Is OK. CrapChoppers has your back covered as well as your butt.
Just buy a Gear Bylls Freedom Jacket ® in your choice of camo, super-camo, ultra-camo, or camo with realistic blood stains printed right on. No need to bleed, indeed. If you got the cash, we provide the flash.
Be the macho man's macho man. Be smothered in babes. Get free drinks. Wear underpants.
Just like Gear Bylls. (Coming soon to a Wal-Mart near you.)
More:
How Bear Grylls the Born Survivor roughed it - in hotels
Interview With a Bear: Grylls Talks to GearJunkie on New Clothing Line
Bear Grylls Survival School to launch in Scotland